Job Summary
A copywriter is responsible for creating copy that shares our story and vision, promote our brand, and makes an impact across many different digital platforms
Principal Accountabilities
- Use digital research tools to identify search trends, and then create content that optimizes search results
- Study data to understand what our targeted customers are looking for, how they engage with our digital presence, and measure the effectiveness of our SEO strategy and tactics
- Write, edit and publish optimized content for websites, blogs, videos, social media posts/campaigns, email campaigns, and more
- Create copy that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
- Work closely with the digital marketing team to produce content that generates results
- Use knowledge of SEO and content development to create digital content that helps us get found via search engines, and showcases our company as a leader within the industry
Competency Requirement
- Solid technical background (project management, business flow, database, etc.) with understanding or hands-on experience on the business project
- Creativity
- Great communication skills and attention to details
- Excellent analytical, multi-tasking, and problem-solving skills
Qualification Requirement
- More than 2 years experience as a Copywriter or similar role, and having knowledge of SEO. (If you have experience working at Digital Agency is a plus)
- Knowledge of online content strategy and creation
- Excellent writing, editing, and proofreading skills
- Strong research skills