SEO Analyst null

Job Description

At Wavemaker, we believe there always is a better way to grow. By Positively Provoking Growth for our clients and our people, we shape decisions and experiences through media, content and technology.

 Wavemaker is a global media, content and technology agency. In Australia, we are currently ranked as the #2 Media Agency.  We have over 250 people working across six offices: Adelaide, Brisbane, Melbourne, Sydney, Perth and Auckland, New Zealand. We are part of GroupM and WPP; the largest media buying alliance and marketing communications group in the world. For the last four years, we have been rated in the top 20 ‘Best Places To Work Australia’, we pride ourselves on our culture and our people.

About the role

The main requirement of an Analyst within the SEO CRO & Outreach team is to provide a supporting role, ensuring that all SEO CRO & Outreach Campaigns are executed effectively and help to drive organic performance for our client's business’.

The majority of this role will focus on the on-page & technical side of SEO. As an Analyst, you will play a key role in helping to ensure all SEO & CRO campaigns run smoothly and effectively and support wider SEO goals.

You will play a key role in reporting and will provide regular analysis, research and insight to help our client's organic growth. You’ll be aware of key trends, will help deliver on-page content optimisations, perform website crawls & health checks and support user experience testing. 

Occasionally there will be a requirement to support the wider SEO team with off-page areas of SEO such as Outreach campaigns & link acquisition strategies when needed at the team lead's discretion.

Your Responsibilities:

• Develop a solid knowledge of traditional SEO, Conversion rate optimisation (CRO) and Digital Link Acquisition strategies.
• Working with the account management team to provide regular analysis and reporting on key trends impacting client organic performance.
• Identify keyword opportunities by utilising several research platforms including Google Keyword Planner, SEM Rush, and Answer The Public in addition to bespoke data sources.
• Providing on-page SEO recommendations including but not limited to: Meta Titles, Descriptions, Keywords, Alt Text, Image optimisations and internal linking.
• Providing regular reporting across the client portfolio utilising several analytics and reporting dashboard tools including Google Analytics, Adobe Experience Manager, Google Data Studio and The Google suite.
• Regularly checking website health using diagnostic tools such as Google Search Console SEMRush, Search Metrics, and Brightedge
• Using web crawlers like Screaming Frog and Deep Crawl to identify key technical issues impacting crawlability, user experience and search engine performance.
• Proactively identifying industry trends, general performance factors and insights and working with the account manager to communicate these to the client.
• Attend internal & external training across relevant industry areas of knowledge.

Who are you?

You are someone who:

• Has a passion for all things digital.
• Loves deep-diving into data & spreadsheets and pulling insights & trends together.
• Has got your finger on the pulse; you know what’s trending & what’s going on in the world right now.
• Is naturally inquisitive and demonstrates a desire to understand and know more.
• Prides themselves on their attention to detail.
• Is a strong communicator; you speak clearly and effectively and love building relationships.
• Has a good grasp of time management, you are reliable and meet deadlines.
• Resilient and able to work in a fast-paced environment handling different tasks at the same time.

 Key Requirements:

• A keen interest in digital marketing specifically SEO, organic search, CRO, and outreach/digital PR.
• Working knowledge of Excel, Word and PowerPoint.

What does success look like? 
The easiest and simplest way to see if you have done a great job is when:

In 3 months, you would have:

• Had training on the key tools and systems required to work effectively and are actively using them in your day to day role contributing to the support of the team
• You are up to speed with your team roles and your client portfolio, understanding what is required of the Wavemaker team and your role in particular.
• Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns.
• Started to establish collaborative relationships with all key stakeholders and internal teams.

In 6 months, you would have:

• Demonstrated your ability to deliver on all aspects of the role in an efficient, effective, and proactive way.
• Strengthened your key stakeholder relationships to deliver great teamwork consistently.
• Become comfortable in your day to day tasks.

In 12 months, you would have:

• Demonstrated independence in undertaking tasks to support the SEO CRO & Outreach team and client requests, including being fully confident in the key tools, processes & systems.
• Established yourself and are recognised at Wavemaker as an integral member of the team, with a comprehensive understanding of how the team and company operations.